“Football is an international language that overcomes racial, cultural and linguistic barriers”

Majid Lavji, Managing Director of The Football Group

Majid Lavji

Managing Director of The Football Group

Majid Lavji is a sports industry specialist with comprehensive knowledge and extensive experience working with football clubs and players across Africa, Asia and Europe.

With over 25 years of experience, Majid has been actively involved in the strategic conceptualisation, development and implementation of football academies, contract negotiations, the marketing of football clubs and international league matches.

Majid is also a Licensed FA / FIFA Football Intermediary and is a qualified coach in grassroots football.

Key Achievements:


-Created UK’s first National Football Festival for Ethnic Minorities
-Co-organised the Tsunami Soccer Aid game at Anfield in 2005 with ex Liverpool players
– Conducting AsiaEurope Football Festivals in Africa, Asia and Europe
– Player management and development
– FA qualified football coaching
– Served as the European Director for Gambia FA
– Developing an educational programme based on our values of tolerance, inclusivity and openness
– Contract negotiations for professional players, football associations and sport sponsors
– Extensive contacts within sports industry.
– Conducting media relations for major football clubs who are trying to break into the Asian football players market



– Major Sporting Contracts in Apparels for National Organisations
– Movement of football players between countries
– Branding and Marketing
– Manufacturing and Design contacts in Asia
– Player Management
– Setting up university courses in Sports and Management


The Football Group is a unique partnership between two established football companies that have come together to create synergies within the game, covering a full range of professional football services as well as a general football business consultancy.

In 2015, AsiaEurope Football Consultancy – which was originally founded by Majid Lavji in 1999 – merged with the Middleton Solicitors Sports Division to create The Football Group, where Majid Lavji currently serves as the Managing Director.

The sole aim of AsiaEurope Football was to create tournaments that united diverse cultures through football. The tournament, known as the AsiaEurope Football Festival, encouraged people from all backgrounds to play together to promote tolerance, inclusivity and openness amongst the next generation of youth. The first National Ethnic Football Festival in 2003 was supported by football organisations and the UK government.





The Football Group prides itself in providing an all-round approach to football from identifying talent, investing in and developing young players, mentoring players and offering guidance to help them make the best possible career decisions both on and off the pitch.

Our global team of qualified and experienced consultants offer clients sound player management, work across time zones, speaking many different languages, who understand the needs of their clients at a local level.

A client’s business is of paramount importance to everyone at The Football Group which we reflect in our attention to detail, integrity and discretion whatever the nature of our assignment.


Examples Of Work

OneCulture Football Festival

Building bridges of understanding between communities, through football

First National Asian Football Festival

Majid was instrumental in the organisation of the UK’s first national Asian football festival, attracting talent and clubs from all over the continent

AsiaEurope Liverpool Hope Football Academy

In conjunction with Liverpool Hope University, Majid Lavji co-created the Educational Football Academy

Live the Dream

In collaboration with the Pakistan Football Association, Majid held trials to scout players of Pakistani heritage born in the UK

Rebranding Gambia Football Association

Majid was appointed European Director for the Gambia Football Association, securing sponsorship for the team and rebranding of the association

AsiaEurope Football Academy, Gambia

Majid created a Football Academy in Gambia, which served the West Africa region. Open to 13 to 18-year-olds, teams played in football festivals across the region

Noble Gift Gala

Majid has vast experience organising charity-based events, from being a trustee to advising organisers on their strategies and objectives

Faith in Football

Majid Lavji regularly takes part in Working Groups at the Football Association (FA) and a multitude of other organisations around the world

Manchester City Former Players Association

Manchester City Former Players Association Logo Design by Majid Lavji

Manchester City 40th Anniversary Football Match

To mark their fortieth-anniversary legends of Manchester City played a celebrity team lead by stars of UK Television, Film Music and Sport.

Get In Touch

Majid has been featured on multiple television and radio programmes, as well as in newspapers and magazines.
For media engagements, please email using the contact form.

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